Orange Envelopes Blog

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Your Most Powerful & Memorable Differentiator: Your Stories

I was reminded today when I read a terrific post on the importance of storytelling in corporate branding at Beg To …

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Creating Your Personal Branding Statement

Creating a distinctive and memorable personal brand may be the most important component of your entire job search. Every job …

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Mastering the Behavioral Interview

Most employers don’t get much practice interviewing potential hires and rely on the historical standby questions that are detailed in …

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How to Ask Questions in the Job Interview

Most job candidates think of the interview in completely the wrong way. They think of it as an interrogation and …

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New Reebok Logo Confirms Their Continued Irrelevance

Reebok FAIL

Businesses rarely reboot their entire look, feel and message when things are going great. So, when Reebok announced that they …

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If Fidel Castro Used Powerpoint

Fidel Castro is notorious for delivering exhaustively long, pedagogic speeches to his captive Cuban masses. But Fidel’s 4 hour speeches …

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