Orange Envelopes Blog

New Reebok Logo Confirms Their Continued Irrelevance

Reebok FAIL

Businesses rarely reboot their entire look, feel and message when things are going great. So, when Reebok announced that they had decided to rebrand their company with a new logo and abandon the performance athletic market in favor of the generic fitness market, it would be natural for the long knives to emerge in anticipation of felling a faltering contender …

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If Fidel Castro Used Powerpoint

Fidel Castro is notorious for delivering exhaustively long, pedagogic speeches to his captive Cuban masses. But Fidel’s 4 hour speeches …

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Sony Failed Because of Sony. Not Bad Timing.

Examining Sony’s abject failure to make any impact in the personal MP3 player market, noted author and blogger David Akers …

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That Great Idea of Yours Isn’t Innovation

When most people think of innovation and innovative companies, they mistakenly envision creative geniuses holed up in research labs pursuing …

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Microsoft Plots Massive Product Failure

I simply can’t be the first to notice Microsoft’s repeated, laughable and impotent attempts to produce consumer electronics that appeal …

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4 Fundamental Steps to Stellar Client Service

United Airlines suffered a very public viral humiliation last week with the release of YouTube sensation United Breaks Guitars. As …

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Turning Failure Into a Competitive Advantage

I wrote yesterday how Continental Airlines lost my luggage Sunday night on my trip from Tulsa to Cleveland and yet …

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