Comments on: The Twitter is Falling! The Twitter is Falling! http://orange-envelopes.com/blog/2010/02/10/the-twitter-is-falling-the-twitter-is-falling/ Wed, 28 Sep 2011 19:07:39 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: John Heaney http://orange-envelopes.com/blog/2010/02/10/the-twitter-is-falling-the-twitter-is-falling/comment-page-1/#comment-1273 John Heaney Thu, 11 Feb 2010 02:49:23 +0000 http://orange-envelopes.com/blog/?p=733#comment-1273 Adam, I'm sorry if I came across as knocking Chevrolet, but that wasn't my intent. Actually, I'm looking forward to seeing how you and Chevrolet use the assorted SM platforms to build community and I hope that your efforts will demonstrate to others how creative use of social media can extend your brand. What I found dismaying was Brandweek's premise that Twitter is a failure because companies like Chevrolet haven't attracted Oprah like armies of followers and are still determining the best ways to use the platform to reach their marketing objectives. Ford and Scott Monty don't define THE way to use Twitter, just ONE way to use Twitter. I wish you and Chevy the best of luck and I would love to have an orange Camaro in my garage. Adam, I’m sorry if I came across as knocking Chevrolet, but that wasn’t my intent. Actually, I’m looking forward to seeing how you and Chevrolet use the assorted SM platforms to build community and I hope that your efforts will demonstrate to others how creative use of social media can extend your brand. What I found dismaying was Brandweek’s premise that Twitter is a failure because companies like Chevrolet haven’t attracted Oprah like armies of followers and are still determining the best ways to use the platform to reach their marketing objectives. Ford and Scott Monty don’t define THE way to use Twitter, just ONE way to use Twitter. I wish you and Chevy the best of luck and I would love to have an orange Camaro in my garage.

]]> By: Adam Denison http://orange-envelopes.com/blog/2010/02/10/the-twitter-is-falling-the-twitter-is-falling/comment-page-1/#comment-1272 Adam Denison Thu, 11 Feb 2010 02:11:37 +0000 http://orange-envelopes.com/blog/?p=733#comment-1272 I disagree, naturally, with your take on Chevrolet. We just started that account and are slowly trying to get people who followed the personal accounts of our team to follow the Chevy account. As you understand, this takes time. We initially took the Scott Monty route, but opted to go for a more branded approach. It's only been up since mid-December. I disagree, naturally, with your take on Chevrolet. We just started that account and are slowly trying to get people who followed the personal accounts of our team to follow the Chevy account. As you understand, this takes time. We initially took the Scott Monty route, but opted to go for a more branded approach. It’s only been up since mid-December.

]]> By: John Heaney http://orange-envelopes.com/blog/2010/02/10/the-twitter-is-falling-the-twitter-is-falling/comment-page-1/#comment-1271 John Heaney Thu, 11 Feb 2010 01:08:05 +0000 http://orange-envelopes.com/blog/?p=733#comment-1271 What was shocking and appalling to me was the response from the director of social media strategy who had no idea how to exploit one of the most powerful communications tools available to business big and small. How do you get that title yet display no comprehension of the potential of the assorted SM platforms and treat them as just another advertising medium? What was shocking and appalling to me was the response from the director of social media strategy who had no idea how to exploit one of the most powerful communications tools available to business big and small. How do you get that title yet display no comprehension of the potential of the assorted SM platforms and treat them as just another advertising medium?

]]> By: Heidi Cool http://orange-envelopes.com/blog/2010/02/10/the-twitter-is-falling-the-twitter-is-falling/comment-page-1/#comment-1269 Heidi Cool Wed, 10 Feb 2010 23:37:50 +0000 http://orange-envelopes.com/blog/?p=733#comment-1269 It doesn't surprise me that the people who still don't get how it works are the most likely to criticize. People who see Twitter as purely a broadcast channel are destined to failure. This afternoon I spent 90 minutes conversing with several dozen sharp marketing and social media minds, from a variety of industries and locations around the globe. We spent our time delving into the benefits, use scenarios and tools of listening on social media. We spoke our minds and we listened to each other. And we did it all from the comforts of our homes and offices via Twitter during our weekly #smchat. I can't imagine how we would have accomplished such a thing before such a tool was available to us. Granted our gathering wasn't about making sales, it was about learning and professional development. But I know darn well that some of the connections made during these chats will lead to both friendships and business leads. If we're looking for a service provider we'll always turn to someone we've gotten to know and trust before hiring a total stranger. The funniest thing to me is that it's not a new idea. We're applying many of the same networking and word-of-mouth principles on Twitter that we always applied to the real world, before anyone coined the phrase social media. Blaming the service for user error is like blaming Apple for the dark screen you see when you forget to plug in your computer. Will Twitter be around forever? No, something better will someday emerge to overshadow it. But in the meantime Twitter offers a communications tool that can serve a variety of use scenarios. As the users it is our responsibility to learn how to wield that tool effectively. It doesn’t surprise me that the people who still don’t get how it works are the most likely to criticize. People who see Twitter as purely a broadcast channel are destined to failure.

This afternoon I spent 90 minutes conversing with several dozen sharp marketing and social media minds, from a variety of industries and locations around the globe. We spent our time delving into the benefits, use scenarios and tools of listening on social media. We spoke our minds and we listened to each other. And we did it all from the comforts of our homes and offices via Twitter during our weekly #smchat. I can’t imagine how we would have accomplished such a thing before such a tool was available to us.

Granted our gathering wasn’t about making sales, it was about learning and professional development. But I know darn well that some of the connections made during these chats will lead to both friendships and business leads. If we’re looking for a service provider we’ll always turn to someone we’ve gotten to know and trust before hiring a total stranger.

The funniest thing to me is that it’s not a new idea. We’re applying many of the same networking and word-of-mouth principles on Twitter that we always applied to the real world, before anyone coined the phrase social media. Blaming the service for user error is like blaming Apple for the dark screen you see when you forget to plug in your computer.

Will Twitter be around forever? No, something better will someday emerge to overshadow it. But in the meantime Twitter offers a communications tool that can serve a variety of use scenarios. As the users it is our responsibility to learn how to wield that tool effectively.

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