Category Archive for: ‘branding’

Turning Failure Into a Competitive Advantage

I wrote yesterday how Continental Airlines lost my luggage Sunday night on my trip from Tulsa to Cleveland and yet …

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What If The Four Seasons Ran Your Business?

How would things change in your business if it were acquired by The Four Seasons? What would happen if new …

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surfindian: Riding the Wave of Design

Surfindian Feature

It’s no surprise that the hub of Southern California surfing culture – Pacific Beach – sports dozens of surf shops …

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Battling Goliath: How Small Businesses Can Defeat Corporate Giants

David Vs Goliath2

Entrepreneurs perpetually play the role of David against their Goliath corporate competitors. And, just like their biblical counterpart, small businesses …

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Marketing Your Dental Practice

Steve Martin Dentist

Many thanks to Thommen Medical for sponsoring last week’s presentation on branding and marketing a memorable dental practice. We covered …

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3 Simple Rules of Redemption When You Screw Up

I’ve been approached at several recent speaking events by businesspeople eager to become engaged with social media but afraid of …

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