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Category Archive for: ‘branding’

Crowd Editing… Welcome or Not?

With nearly 80% of the general population now publishing their own blog (according to a statistic that I just made …

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In Pursuit of Corporate Artisanship

I’m flying west this morning, heading to Madison, Wisconsin for the biannual Transplant Games (I was the recipient of a …

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Newsweek’s Brand Betrayal

The publishing industry has been devastated by the Internet model that demands free content immediately delivered in a variety of …

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5 Essential Rules of Message Design

Some of the worst advertising in the world is printed in industry trade journals. Those glossy magazines devoted to mobile …

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5 Essential Rules of Business Design

The only thing worse than being exposed to bad design is being forced to work with bad designers. During each …

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Golf’s Most Valuable Brand

Golfers recognize the true start of the golf season begins with April’s Masters tournament in Augusta, Georgia. Played on a …

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