Category Archive for: ‘branding’

The Anti-Cool Alternative

It’s a sad thing to see when a company insists that it’s something it’s not. And if there’s one thing …

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LeBron vs Johnny Sequins

Cleveland is home to the greatest basketball player on the planet and the single largest banner/billboard promoting his beatific presence …

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How Apple Designs Their Success

CrunchGear posted an article today exploring the reasons behind Apple’s continued success (they announced revenues yesterday of $10.17 billion and record …

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AMEX Can’t Take A Complement

I read a lot. Newspapers, magazines, books, blogs. So, I’m accustomed to seeing grammatical errors that escape notice by either …

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The Power of Simplicity

I read an article this week about a wonderful restaurant promotion that reminded me of the surprise and delight that can …

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