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Category Archive for: ‘social media’

Culture vs Strategy. And the Winner Is…

Culture Strategy

According to research, over 70% of corporate mergers fail to produce any positive results. These transactions, despite long months of …

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Are You Listening Loud Enough?

Listen Loud

Perhaps the single biggest change that companies have had to adjust to when implementing a social media strategy is the …

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Career Day Conclusion: Bet on the Women

Woman In Charge

I was invited to join this year’s American Advertising Federation Career Day in Cleveland to share my perspectives on the impact …

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Marketing Your Dental Practice

Steve Martin Dentist

Many thanks to Thommen Medical for sponsoring last week’s presentation on branding and marketing a memorable dental practice. We covered …

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3 Simple Rules of Redemption When You Screw Up

I’ve been approached at several recent speaking events by businesspeople eager to become engaged with social media but afraid of …

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